Wells Fargo // #MakeYourMark

Wells Fargo wanted more small business owners to customize their business debit cards with their company logos. The business case was clear: customers with customized cards were more likely to use them.

The human problem was a little messier. A lot of small business owners care deeply about their brands, but do not always have the time, budget or design support to make those brands look the way they should. So we created #MakeYourMark, a social campaign that gave small businesses the chance to have their logo redesigned by a professional creative team (us).