Shipp_beard.jpg

BE GOOD

AND GOOD THINGS WILL HAPPEN

About

I’m a Creative Director, writer and professional corner-peeker with 20+ years of experience building brands, leading teams and turning messy business problems into ideas people can actually use.

I’ve made campaigns, won pitches, taught copywriting, launched brands, renamed things, repositioned things, simplified things and sat through enough strategy meetings to know when the room needs a better question.

I thrive under pressure, root for the underdog and believe being good to people is still one of the best creative strategies there is.

Hit me up here: lukeskywriter@gmail.com


A BRIEF HISTORY OF SHIPP

I’ve worked across agencies, brands, classrooms and conference rooms, leading creative teams, building campaign platforms, pitching new business and helping brands find the clearest version of what they’re trying to say.

Iluminere
Executive Creative Director
2025-Present
Clients: Twin Pops, Monster Pops, Murphy USA, FB Society, NECOA, Salad and Go, Essilor, The Maids, Wellfit Technologies, Blue Moon Estate Sales

Southern Methodist University - Temerlin Advertising Institute
Adjunct Lecturer
2016-Present
Courses: Copywriting, Advanced Copywriting, Business Communication

Osborn Barr Paramore (OBP)
Executive Creative Director
2024
Clients: Bayer Crop Science, Missouri Tourism, Morton Buildings, Pivot Bio, Graybar, The University of Missouri (Mizzou)

Citrus Advertising
Executive Creative Director
2017 - 2024]
Clients: Jamba Juice, Caliber Collision, James Avery Jewelry, Bear King Brewing Co., BrightView Health, Rock River Minerals, Piedra Resources

Moroch Partners
Partner, Group Creative Director
2015 - 2017
Clients: Wells Fargo, James Avery Jewelry, Springbok Energy, Cheddar’s Scratch Kitchen, Taylor Hooton Foundation, AdvoCare

MEplusYOU (formerly imc2)
Group Creative Director
2012-2015
Clients: Wells Fargo, Burt’s Bees, Hanger Orthopedics, Jane Cosmetics, MoneyGram, TD Bank, Haggar Clothing, Peter G. Peterson Foundation, RadioShack, World Vision, National Financial Partners, Torani Syrups, SallieMae, Verizon, Louisville Slugger

Slingshot
Senior Copywriter
2011-2012
Clients: Jack Daniel’s, Joe’s Crab Shack, Borden Dairy, Texas Tourism

imc2
Senior Copywriter
2010-2011
Client: RadioShack

Tribal DDB
Senior Copywriter
2009-2010
Clients: Bud Light, Mobil 1

Hill Holliday
Copywriter
2008-2009
Clients: Liberty Mutual, Chili’s

Tribal DDB
Copywriter
2007-2008
Clients: Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Mug Root Beer

RAPP
Account Executive
2002-2007
Client: Hyatt Gold Passport

TDM
Project Manager
1997-2002
Clients: North Texas Ford Dealers, Gulf States Toyota

Where I’ve Learned:

Southern Methodist University
Bachelor of Arts - Creative Advertising Major, English Minor

VCU Brandcenter
Creative Direction & Entrepreneurial Thinking

MIT Sloan School of Management
Design Thinking Certification


OTHER CREATIVE DETOURS

THE Devil’s River

A five-day kayaking trip with some advertising pals, turned into a video because apparently we can’t just experience things anymore.

48 Hour Film Fest

A tiny movie made under unreasonable circumstances.