Wells Fargo // Back To College

Introducing the world’s first Twitter-powered conveyor belt.
To reach students and parents during the final weeks of summer—when packing, planning, and financial stress peak—Wells Fargo Student Lending needed a way to break through. The goal: drive them to a custom site full of helpful info on scholarships, grants, tuition assistance—and loans, if needed.

So we created an 8-hour live event that brought them in and kept them engaged. As users Tweeted to power the belt (and snag prizes), they stuck around, interacted, and learned how Wells Fargo could help fund their next chapter.

year 1

With just a month from pitch to launch, we hit the ground running to build a never-been-done-before experience. Then we took over a conference room and made advertising history.

year 2

After a successful first run, we brought it back—bigger and better. The conveyor belt became the Road to College, with five prize-packed checkpoints, each delivering financial tips for students and parents. Once again, the results earned straight A’s.