Bank // A New Way

Most banks feel like they were built around banking. This one was imagined around people.

Developed for a national financial institution, this online-only banking concept reimagined how people could save, spend, borrow, lend and work toward financial goals inside one intuitive digital experience. The project included naming, brand identity, product storytelling and a full site/app experience, with features like goal-based saving, smarter money management and peer-to-peer micro-lending.