PRIMROSE // LOCAL MARKETING PLAYBOOK

Primrose needed a clearer, more actionable way to help local schools understand where to focus their marketing efforts.

We developed a Local School Marketing Playbook built around a simple Attract / Convert / Engage framework, giving franchisees practical guidance, recommended tactics, vendor resources and stage-specific priorities they could actually use.

The result was a more organized, approachable system for helping schools make smarter local marketing decisions without overwhelming them.