James Avery // New Logo
James Avery is an iconic brand in Texas and across the southern US. But they wanted to expand nationally and needed a new logo and brand narrative to make that happen.
James Avery // New Story
James Avery is more than jewelry. Each piece has a story behind it, and that story is unique to the person who wears it. We created a series of videos that featured real stories from real customers to inspire others to share their memories with James Avery.
James Avery // Charm Event
James Avery only has one promotion each year. We created this series of spots to appeal to some very specific audiences, highlight a wide array of charms and add to the idea that a gift from James Avery is the perfect way to capture a memory.
James Avery // It Starts With A Smile
For this holiday spot we put the viewer in the position of the gift giver. The expressions of the women inspire the imagination and allude to the stories behind the gifts.