Jamba Juice // Reinvention

Jamba was already known for smoothies. The opportunity was helping people see everything else the brand could be.

We helped modernize the brand with a brighter, more flexible creative system built for social, digital, in-store and everyday product storytelling. The work expanded Jamba’s world beyond the blender, connecting the brand to wellness, energy, flavor and the small daily rituals that keep people moving.

Shareworthy Social

The goal wasn’t to turn Jamba into something unrecognizable. It was to sharpen what people already loved and give the brand a fresher, more flexible way to show up. We developed a social system that gave Jamba more ways to talk about product, wellness, flavor, routine and seasonal moments without feeling repetitive.

Interactive Instagram Stories

I love finding unexpected ways to stand out—like this series of interactive Instagram Stories that “hacked” the platform and let fans build smoothies or test their Mango Levels.

#NationalSmoothieDay

June 21 is National Smoothie Day—and Jamba Juice had to own it. So we launched a one-of-a-kind contest: fans had to be the first to comment on any of our 100 posts that day to win a summer’s worth of smoothies. With just a few hundred dollars in paid support, we generated over 15k comments and 35k likes in 12 hours. Add in email, display, and PR, and we made Jamba synonymous with #NationalSmoothieDay—capturing a 96% share of voice.

Seasonal Campaigns

Throughout our work with Jamba, we evolved the brand’s look and feel to reflect a healthier lifestyle—without losing the fun and personality that made it iconic.