Jamba Juice // Reinvention

Jamba Juice had over 800 locations—but a reputation stuck in the ‘90s. Known more for sweet treats than healthy boosts, the brand needed a refresh. With a bold new look and tone, we helped shift perceptions. The results? A younger, health-focused audience—and an acquisition by Focus Brands that was worth a whole lot more than a smoothie bowl.

Shareworthy Social

We managed Jamba Juice’s social channels end-to-end—creating custom content (photo, video, GIFs) and handling community management, from diffusing issues early to amplifying the good stuff.

Interactive Instagram Stories

I love finding unexpected ways to stand out—like this series of interactive Instagram Stories that “hacked” the platform and let fans build smoothies or test their Mango Levels.

#NationalSmoothieDay

June 21 is National Smoothie Day—and Jamba Juice had to own it. So we launched a one-of-a-kind contest: fans had to be the first to comment on any of our 100 posts that day to win a summer’s worth of smoothies. With just a few hundred dollars in paid support, we generated over 15k comments and 35k likes in 12 hours. Add in email, display, and PR, and we made Jamba synonymous with #NationalSmoothieDay—capturing a 96% share of voice.

Seasonal Campaigns

Throughout our work with Jamba, we evolved the brand’s look and feel to reflect a healthier lifestyle—without losing the fun and personality that made it iconic.