GRAYBAR // KEEPS YOU MOVING

Graybar distributes the things that make things go—and the things that go into making those things. To launch their new Industrial Solutions offering, they needed a spark.

After diving into the mindset of automation engineers and plant managers, we tapped into their biggest fear: downtime. Then we used the glitchy promise of AI to create a world of fully automated factories—showcasing how Graybar Keeps You Moving.