Joe’s Crab Shack // Eulogy

Joe’s Crab Shack wanted to show people just how seriously it takes seafood.

So we took that seriously. Too seriously.

In this series of spots, servers deliver crab dishes with short, heartfelt speeches that treat each order like something worthy of honor and remembrance. The result was a campaign that made Joe’s feel a little unhinged, a little reverent and completely obsessed with crab.

Joe’s Crab Shack // Bites Of Fun

Here’s another little gem. These were a series of bite-size ads that ran on Comedy Central between 2 & 4 in the morning...so you can guess at the audience demographic.