citrus // NEW AGENCY
Citrus was an opportunity to help build an agency from the ground up, not just the brand around it.
As part of the founding leadership team, I helped shape the agency’s name, positioning, identity and voice, but the bigger work was helping turn a new business into a functioning creative company. That meant building process, setting standards, developing talent, pitching new business, leading client relationships, creating internal culture and making the day-to-day decisions that determine how an agency actually runs.
Over time, Citrus grew from a three-person startup into a 22-person agency with a clear point of view, a strong creative culture and a body of work I was proud to help lead.
The images here show some of the visible pieces of the agency brand. The real work was building the machine behind it.
