World Vision // Change The Story

World Vision’s Gift Catalog gives people a way to donate life-changing essentials, like animals, seeds and clean water, in someone else’s honor.

Change the Story used familiar children’s stories to show how different a happy ending can be when those essentials are missing. Jack and Jill without a well. Old MacDonald without his animals. Jack without the seeds that started everything.

Community Story Writing

The campaign also invited people to help write a story of their own. We created a wordless book, shared each scene on social and asked followers to write the copy. The favorite submissions became a real book, with proceeds supporting families in need and donated copies helping youth literacy programs.