PETER PIPER PIZZA // THE FUN IS BAKED IN

Peter Piper Pizza is part pizza place, part arcade, part birthday machine and part reason kids start yelling from the backseat.

The challenge was giving all of that energy a clearer brand platform. The Fun Is Baked In connected the food, games, prizes, parties and family moments into one flexible idea that could stretch across TV, paid social, digital, in-store and years of promotional campaigns.

It gave the brand a way to show up as more than a place to eat or play. Peter Piper became the place where pizza and fun come together so naturally, it feels baked right in.